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Reading the News So You Don’t Have To

March 3, 2012


Alexandra Chang discusses Pinterest in a way that sounds awfully familiar. I wrote before about how the majority of users are women. Chang tries to distance the website from that image by citing the following statistics: “But outside of the United States, Pinterest users are often mostly male–they make up 57 percent in the United Kingdom, 79 percent in Japan, and 74 percent in France.” She doesn’t talk about what this might mean or how many users there actually are in those countries. More importantly, nearly 70 percent of all users are women. Here’s why: “It’s just fun looking at a beautiful page of images that make me happy and inspire my work.”

Gizmodo interviews Karl Jo Seilern, the CEO of the mysterious rip-off site Pinspire. Seilern’s arguments for ripping off Pinterest are weak. It’s also hard to deny just how much Pinspire steals from Pinterest. They are nearly identical sites.

Billboard asks how musical artists can use Pinterest. The stats being used in these articles are beginning to confuse me. Here, Billboard says that “females make up 80% of Pinterest’s users.” Huh? Where is that coming from? A simple Google search for “Pinterest Statistics” yields up the correct number, which is 68.2 percent. What I love about this article though is how beautifully it articulates the music industry’s completely out-dated business model. Nowhere do they mention how artists can use Pinterest to sell their stuff (t-shirts, scarves, hoodies, etc.) Money quote: “It’s a way to take a more intimate look at the bands without being invasive.” No. It’s a way to sell your stuff!

Cloud Computing

CIO discusses how cloud computing is changing the IT industry. The author describes the massive data center Switch: “The end result of this futuristic view of data center requirements is an enormously scaled, highly efficient (1.24 PUE), cost-effective computing environment that makes the typical corporate data center look like a relic ready for the scrap heap.” Not surprisingly, the author notes that the changes in cloud computing have come as a result of the proliferation of big data. He ends: “To return to the metaphor outlined at the beginning of this post, the computing ecosystem is undergoing a gigantic change, and every participant needs to figure out how it will evolve to meet the future — or face the unpalatable consequences.” (Axiom #1!)

Now THIS is a cloud!

Scientists use the cloud to organize work on the Large Hadron Collider. “Officially called “Helix Nebula — the Science Cloud,” the new tool will allow European research organizations to access additional cloud-computing power to analyze huge sets of data.”

The American Banker explains why you shouldn’t fear cloud computing. “As for the “s” word in cloud computing — security — Jacob says he covers it by carefully separating sensitive client data, which stays on the client’s premises within its firewall, from anonymized data that’s fed to the risk analytics engines in the cloud.” All of the company’s data, except for secret data, is going on the cloud. On the power of cloud computing: “The cloud allows you to not limit the possible complexity in calculations. The cloud allows you to make everything efficient.”

The Chicago Tribune tells its readers how to manage risk on the cloud. From the article: “In a recent survey by the NPD Group, 76 percent of those who responded had used Web e-mail and tax-preparation and photo-sharing sites, but only 22 percent were familiar with the term cloud computing.” Is this shocking? There’s a reason why I wrote about cloud computing and it’s because I (like the 78% of respondents to this survey) had no idea what it was. The article also proves how unoriginal this website is with this header: HEY, YOU, GET OFF OF MY… Can’t win ’em all.

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